Welcome To VIP Transformative Living

Our mission is to support men of color in navigating life's transitions with confidence and success. Through coaching and guidance, we help them become resourceful by aligning their values, identity, and purpose, enabling transformative breakthroughs in their careers, relationships, and health.

Welcome To VIP Transformative Living

Where our mission is to empower aspiring men of color to successfully navigate life transitions. We coach and guide men of color to be resourceful by aligning their values, identity, and purpose to achieve transformative breakthroughs in their careers, relationships, and health.

About Us

Helping Businesses and Individuals Achieve Their Goals

We exist to empower aspiring men of color to successfully navigate life transitions. We coach and guide men of color to be resourceful by aligning their values, identity, and purpose to achieve transformative breakthroughs in their careers, relationships, and health.

About Us

Helping Businesses and Individuals Achieve Their Goals

We exist to empower aspiring men of color to successfully navigate life transitions. We coach and guide men of color to be resourceful by aligning their values, identity, and purpose to achieve transformative breakthroughs in their careers, relationships, and health.

★★★★★

Testimonials

Here is what midlife men are saying:

Benard Campbell
Realtor & Investor

Adom Cooper
Lawyer/National Security Expert

Jomar Benoit
Global Logistics Real Estate Expert

This Will Change Your Life

Introducing Our Video Course...

Breaking Free: Discover Your Purpose, Power And Prosperity In Midlife

Don't miss out on unlocking your full potential.

Grab our exclusive video course now and supercharge your success.

Why Do We Need A Coach?

★★★★★

Testimonials

Benard Campbell
Realtor & Investor

Adom Cooper

Lawyer/National Security Expert

Jomar Benoit

Global Logistics Real Estate Expert

Free Resource

Introducing Our e-Book...

Breaking Free: Discovering Your Purpose, Power And Prosperity In Midlife

If you’re ready to get started and you know you’re in the right place to break free of your current midlife crisis and claim your birthright, claim a life of purpose, power, and prosperity.

Our Gift To You

Introducing Our Video Course...

Breaking Free: Discovering Your Purpose, Power And Prosperity In Midlife

Don't miss out on unlocking your full potential.

Grab our exclusive video course now and supercharge your success.

Free Resource

Introducing Our Free Book...

Breaking Free: Discovering Your Purpose, Power And Prosperity In Midlife

If you’re ready to get started and you know you’re in the right place to break free of your current midlife crisis and claim your birthright, claim a life of purpose, power, and prosperity.

Why Do We Need A Coach?

Coaches play a crucial role in personal and professional development for a variety of reasons. Here are some key reasons why people seek the guidance of a coach.

Get In Touch :)

We value your feedback, questions, and suggestions. Whether you have a query, want to give us feedback, or simply want to get in touch, we're here to help. Please feel free to reach out to us through the option provided below.

Get In Touch :)

We value your feedback, questions, and suggestions. Whether you have a query, want to give us feedback, or simply want to get in touch, we're here to help. Please feel free to reach out to us through the option provided here ➡️

Our Blogs & Newsletter

You Can’t Outrun the Man You Still Believe You Are

You Can’t Outrun the Man You Still Believe You Are

July 11, 20253 min read

You Can’t Outrun the Man You Still Believe You Are

I remember watching a brother I deeply respect go from running 5 miles a day…

to running from himself.

He had the gear. The Garmin. The playlist. The willpower.

But he was stuck in a loop.

He wanted freedom, but couldn’t shake the identity of someone who always struggled.

He said, “Man, no matter how hard I try, I just keep finding a way to sabotage myself.”

That hit me.

Because haven’t we all been there?

Reading the books.

Listening to the podcasts.

Changing our schedules.

Even trying therapy or coaching.

But deep down, still waking up with the same damn voice in our head whispering:

"You're not that guy."


Why Mindset Shifts Aren’t Enough

Let’s be real.

Mindset work gets a lot of hype, and it’s important.

But if you don't see yourself differently, your life won’t stay different.

You will never outperform your self-identity.

Let that land.

If you still see yourself as the broke kid, the absentee father, the almost-made-it, or the angry man…

Then, even if opportunity knocks, you might not answer.

Because deep down, you’ll feel like it wasn’t meant for you.


Breaking the Silence: Empowering Tips for Black Men to Speak Up

The Identity Trap: A Real-World Example

I coached a man recently—let’s call him Abdel.

Brilliant. Ivy League educated.

But couldn’t seem to build lasting wealth.

Why?

Because his identity was still tied to survival. He grew up in scarcity.

So anytime money came in, he found a way to spend or “rescue” someone with it.

It wasn’t until he did the hard work of redefining who he is—

not just what he wants—

That things shifted.

He began identifying as a steward, not a savior.

A builder, not just a consumer.

A man of vision, not just someone reacting to life.


Define the Man You’re Becoming

Here’s your challenge, Brother:

Take one hour.

Yes—block it off like a business meeting with your future.

Write a detailed, one-page description of the man you’re becoming.

Not just what he has, but how he moves.

  • How does he talk to himself when he fails?

  • What does he do with fear?

  • How does he treat his body, his money, his woman, his children, his purpose?

Be honest. Be bold. Be detailed.

This identity blueprint will become your daily mirror and your new compass.

Breaking the Silence: Empowering Tips for Black Men to Speak Up

Embody the New You—Every Damn Day

Now don’t just write it—live it.

Wake up tomorrow and choose to think, speak, and move like that man.

Even if it feels fake at first.

That discomfort?

It’s the old you fighting for survival. Let him go.

And when you slip—and you will—

pause.

Breathe.

Realign.

Because each small act that honors your new identity…

is one less brick in the prison of your past.


Final Word

This ain’t magic.

This is discipline, intention, and identity reengineering.

You’re not just here to “do better.”

You’re here to become different.

So, what story are you done living?

And who are you finally ready to become?


👊🏾 Your Call to Action:

📍 Comment below: What’s ONE word that defines the man you’re becoming?

📝 Then go write your new identity on paper. Today.

🚀 And if you’re ready to build a life that finally matches your potential, DM me “IDENTITY” and let’s talk about what coaching might look like.

See you at the top!

Coach Wayne, The VIP Coach

Helping Black men 40+ regain control, clarity, and confidence personally and professionally.


For weekly tips and insights on improving your midlife experiences professionally and personally, listen to my weekly podcast, Midlife Revolution Unleashedon your favorite podcast channel.

Wayne Dawson

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This covers exclusive content for black men over 40 and the (women who love them) touching on health, career, finance, and relationships.

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This covers exclusive content for black men over 40, including health, career, finance, and relationships.